The ultimate web testing checklist for a successful web launch

Posted by Amy Montague on Monday 19 November 2018

 

Every website and app launch is stressful. So we have complied a checklist to ensure your website is launch ready. 

Why? Because every small detail needs to be examined, tested, and analysed with a fine-tooth comb. Every detail counts. Whether you’re launching a new app or upgrading your website, you need a solid web testing strategy to make sure your customers love your new offering.

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Topics: testing, Website Testing, Mobile App Testing

Why providing a quality digital experience matters

Posted by Gavin Everitt on Tuesday 16 October 2018

 

Delivering high-quality projects when competing against an ever-expanding digital landscape.

Data from the Office of National Statistics showed that by 2018, 95% of UK adults will be internet usersThis new audience will be using ground-breaking devices complete with innovative software that’s constantly evolving to deliver innovative digital experiences across an array of platforms. 

On top of this, 75% of major businesses are planning to switch ecommerce platforms within 12-18 months (Salmon, 2017).


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Topics: testing, Website Testing, Mobile App Testing

Move your web and app testing strategy out of the dark ages

Posted by Dan Berry on Wednesday 15 August 2018

 

Many hundreds of years ago – smacking a hammer against a tablet to check its integrity, might have been enough. Since then, tablets have become slightly more complicated.

By adhering to our five web testing strategy principles, we believe you can implement a web testing strategy that is effective, thorough and fast. Helping you revolutionise your web testing strategy and take it out of the dark ages.

#1 Beware of browser blindness

#2 Don’t let testers use vanilla devices

#3 Embrace scale and speed

#4 Consider quality over quantity

#5 Conduct regular testing after launch

You are reading this blog – so I am guessing it might feature on your list – but this is a sentiment I am sure you can appreciate.

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Topics: Web Testing, Website Testing, Mobile App Testing, Strategy

Key Findings from our Website Wars Report

Posted by Dan Berry on Tuesday 24 July 2018

The UK's leading high-street based e-commerce companies were selected for our Website Wars 2018 report. The brands include the leading players in fashion, hardware and food retail.

Our report was painstakingly generated with the BugFinders global testing community and has a simple structure based upon 3 simple questions:

  • What critical issues are on the site or app?
    What conversion issues are on the site or app?
    What customer experience issues are on the site or app?
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Topics: UX, Android, Website Testing, Mobile App Testing

Which retail brands are struggling with website issues?

Posted by Dan Berry on Thursday 19 July 2018

 

In our recent report 'Website Wars 2018 - Web & Mobile Conversion Quality Index' we took the top 50 retail brands and checked their sites for issues, below are some of our findings – download the full report to see the whole story or take a look at the preview of the report on our SlideShare.

There were some clear winners amongst the 50 retailers we checked - proving they are aware of the importance of providing for their customers and know that happy customers = exceptional conversions.

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Topics: Website Testing, issues, Conversions

Do you understand your customers’ online journey?

Posted by Dan Berry on Tuesday 21 November 2017

How many times do organisations truly consider the customer journey fully, especially in the digital age where directing customers to a website for FAQ’s and key information is cheaper and quicker to update at the click of a button? 

Furthermore, how many organisations are guilty of focussing on the raft of analytics available without considering the true customer journey – which spans a progression of touchpoints across the organisation and has a clearly defined beginning and end?

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Topics: Website Testing

How to make the most of your code freeze this Black Friday

Posted by Dan Berry on Tuesday 21 November 2017

A code freeze does not just prevent the introduction of new online issues. In fact it's the perfect time to take stock and complete thorough web testing on your website and app. That way you can make sure there aren’t any nasty bugs or issues lurking in your code, that could unexpectedly spring up and kill your conversion rates.

By implementing a code freeze, you can robustly test and optimise your systems and online presence. You can find any hidden critical issues to maximise your sales, as well as fix any longstanding issues, you can clear the to-do list and fine tune any elements that they might have put on the back burner. And that’s why a code freeze is particularly important in the run up to the busy online shopping period between Black Friday, Cyber Monday and the holiday period.

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Topics: Website Testing