Digital fortune telling for 2019

Posted by Amy Montague on Friday 7 December 2018

 

2018 has been the year of advanced technological development, as businesses begin to test out beta versions of applications and lay the ground work for 2019s trends. So, what can we expect from 2019?

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Topics: Mobile, Strategy, issues, ecommerce, UX, mCommerce, security, 2019 trends, digital trends, 2019

Are you ready to see sales drop after re-platforming?

Posted by Amy Montague on Friday 23 November 2018

 

So, you’ve decided to re-platform and the changes are already underway. Most likely you have chosen an external digital agency to undergo the whole process while you wait to reap in the benefits. But is it all sunshine and rainbows at the end of it all?

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Topics: Strategy, issues, ecommerce, UX, mCommerce, security, digital trends, replatforming

Key Findings from our Website Wars Report

Posted by Dan Berry on Tuesday 24 July 2018

The UK's leading high-street based e-commerce companies were selected for our Website Wars 2018 report. The brands include the leading players in fashion, hardware and food retail.

Our report was painstakingly generated with the BugFinders global testing community and has a simple structure based upon 3 simple questions:

  • What critical issues are on the site or app?
    What conversion issues are on the site or app?
    What customer experience issues are on the site or app?
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Topics: UX, Android, Website Testing, Mobile App Testing

Why web testing your CX is so important to retain customers…

Posted by Rachel Wilson on Friday 12 January 2018

The shift to a more savvy and expectant online shopper

We all know that conversion rates are the key focus for any e-commerce site and in the increasingly competitive world of online retailing, where price comparison apps and product & pricing information is now even more readily available via the medium of mobile, the challenge of web testing customer experience and customer retention is growing substantially.

Did you know that 81% of shoppers conduct online research before making big purchases?  This is before they even visit your online shop!

Not only that, but a whopping 44% of consumers go directly to Amazon to start their product searches?

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Topics: CX, Usability Testing, UX