The UK's leading high-street based e-commerce companies were selected for our Website Wars 2018 report. The brands include the leading players in fashion, hardware and food retail.
Our report was painstakingly generated with the BugFinders global testing community and has a simple structure based upon 3 simple questions:
- What critical issues are on the site or app?
What conversion issues are on the site or app?
What customer experience issues are on the site or app?
The shift to a more savvy and expectant online shopper
We all know that conversion rates are the key focus for any e-commerce site and in the increasingly competitive world of online retailing, where price comparison apps and product & pricing information is now even more readily available via the medium of mobile, the challenge of web testing customer experience and customer retention is growing substantially.
Did you know that 81% of shoppers conduct online research before making big purchases? This is before they even visit your online shop!
Not only that, but a whopping 44% of consumers go directly to Amazon to start their product searches?