Why web testing your CX is so important to retain customers…

Posted by Rachel Wilson on Friday 12 January 2018

The shift to a more savvy and expectant online shopper

We all know that conversion rates are the key focus for any e-commerce site and in the increasingly competitive world of online retailing, where price comparison apps and product & pricing information is now even more readily available via the medium of mobile, the challenge of web testing customer experience and customer retention is growing substantially.

Did you know that 81% of shoppers conduct online research before making big purchases?  This is before they even visit your online shop!

Not only that, but a whopping 44% of consumers go directly to Amazon to start their product searches?

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Topics: CX, Usability Testing, UX