Why isn't my conversion rate increasing?

Posted by Amy Montague on Wednesday 12 December 2018

 

You’ve tried everything from SEO to A/B testing and marketing automation, but still you aren’t seeing the conversion rates you want, so you give in and settle for less. However, fear not all your conversion issues shall be fixed in this short blog post.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

The year of progressive web apps

Posted by Amy Montague on Wednesday 28 November 2018

 

Unless, you are an app developer or a google news addict, it’s likely that you won’t know what progressive web apps (PWA) are or why they were forecasted as the digital trend of 2018. So, here’s a quick rundown of what PWAs are and how they are developing in 2018 - 2019.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Which high street brands failed this Black Friday?

Posted by Amy Montague on Tuesday 27 November 2018

 

With Black Friday and Cyber Monday finally over, UK consumers are expected to have spent just under £8 billion in sales with millions of bargain hunters choosing to do their shopping online. So, what went wrong and why did some companies lose out?

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Topics: Conversions, revenue, websitetesting, Mobile App Testing, CX, blackfriday, cybermonday, uk high street

Move over Black Friday, here comes singles day

Posted by Amy Montague on Wednesday 21 November 2018

 

2018 marked 10 years since Singles day began in China and boy did it go out with a bang. With 1 billion spent within the first 30 minutes and over £23 billion spent overall, singles day has hit both Black Friday and Cyber Monday sales out of the ball park.

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Topics: "black Friday", Conversions, revenue, websitetesting

5 Top tips to increase revenue

Posted by Amy Montague on Tuesday 20 November 2018

 

Your website is the online face of your brand and whether you're updating, maintaining or re-launching your site, your main focus should be to provide a secure and easy user experience. Here are 5 top tips on how to increase revenue through your website. 

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Topics: "black Friday", Conversions, revenue, websitetesting

Mobile rules the world

Posted by Amy Montague on Wednesday 14 November 2018

 

Mobiles rule the world with 3.5 billion active smart phones worldwide. Take that statistic in, 3.5 billion. That’s the same number as just under half of the global population and the market has only been around for 20 or so years. Breaking this number down, 1.3 billion or 25% of the market is run by the Apple operating system with the remaining 75% being android. In fact, smartphones and tablets have dominated the technology market with a sales of 68 million during 2006 to a massive 1, 729 million per year in 2016.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Is your website giving you bad publicity?

Posted by Amy Montague on Tuesday 13 November 2018

 

Online publicity dominates. From small boutique businesses to conglomerates, without an online presence your brand basically doesn’t exist. Online interactions provide more opportunities to build connections with customers and communicate on many different levels.

Used accordingly, the online world can propel your sales and user retention. However, if you fail to monitor and engage with your customers, things can get messy and unfortunately, your customers are starting to talk back.

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Topics: "black Friday", Conversions, revenue, websitetesting