During the next 12-18 months, a massive 3 out of 4 major businesses plan to switch content or change ecommerce platforms. So why is this change happening? To put it simply, users expect change to happen and it’s a company’s responsibility to stay on top of user expectations. As programs continue to develop, users expect more from their favoured websites and this often means trends become quickly outdated, or ahead of the curve programs become too expensive to maintain. Thus, re-platforming begins.