Why isn't my conversion rate increasing?

Posted by Amy Montague on Wednesday 12 December 2018

 

You’ve tried everything from SEO to A/B testing and marketing automation, but still you aren’t seeing the conversion rates you want, so you give in and settle for less. However, fear not all your conversion issues shall be fixed in this short blog post.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

How does mobile optimisation give you the competitive edge?

Posted by Amy Montague on Monday 3 December 2018

 

Mobile optimisation is adapting your site's design, structure, page speed, and conversions to make it accessible across a range of devices. Doing so results in customers being able to perform conversions across a range of mobile devices, increasing your revenue and maintaining a level of communication between you and your users. In general, mobile optimisation on ecommerce sites caters largely for the millennial and generation Z audience, as they spend more time online and utilising mobile software for work and recreational tasks. Failure to optimise your website can result in high device bounce rates, abandoned carts and a loss of loyal customers as they choose to shop elsewhere for convenience. 

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Topics: Conversions, websitetesting, Mobile, Mobile App Testing

The year of progressive web apps

Posted by Amy Montague on Wednesday 28 November 2018

 

Unless, you are an app developer or a google news addict, it’s likely that you won’t know what progressive web apps (PWA) are or why they were forecasted as the digital trend of 2018. So, here’s a quick rundown of what PWAs are and how they are developing in 2018 - 2019.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Which high street brands failed this Black Friday?

Posted by Amy Montague on Tuesday 27 November 2018

 

With Black Friday and Cyber Monday finally over, UK consumers are expected to have spent just under £8 billion in sales with millions of bargain hunters choosing to do their shopping online. So, what went wrong and why did some companies lose out?

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Topics: Conversions, revenue, websitetesting, Mobile App Testing, CX, blackfriday, cybermonday, uk high street

The ultimate web testing checklist for a successful web launch

Posted by Amy Montague on Monday 19 November 2018

 

Every website and app launch is stressful. So we have complied a checklist to ensure your website is launch ready. 

Why? Because every small detail needs to be examined, tested, and analysed with a fine-tooth comb. Every detail counts. Whether you’re launching a new app or upgrading your website, you need a solid web testing strategy to make sure your customers love your new offering.

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Topics: testing, Website Testing, Mobile App Testing

Mobile rules the world

Posted by Amy Montague on Wednesday 14 November 2018

 

Mobiles rule the world with 3.5 billion active smart phones worldwide. Take that statistic in, 3.5 billion. That’s the same number as just under half of the global population and the market has only been around for 20 or so years. Breaking this number down, 1.3 billion or 25% of the market is run by the Apple operating system with the remaining 75% being android. In fact, smartphones and tablets have dominated the technology market with a sales of 68 million during 2006 to a massive 1, 729 million per year in 2016.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Why providing a quality digital experience matters

Posted by Gavin Everitt on Tuesday 16 October 2018

 

Delivering high-quality projects when competing against an ever-expanding digital landscape.

Data from the Office of National Statistics showed that by 2018, 95% of UK adults will be internet usersThis new audience will be using ground-breaking devices complete with innovative software that’s constantly evolving to deliver innovative digital experiences across an array of platforms. 

On top of this, 75% of major businesses are planning to switch ecommerce platforms within 12-18 months (Salmon, 2017).


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Topics: testing, Website Testing, Mobile App Testing

How we helped quality cottages double their conversion rate

Posted by Rachel Wilson on Monday 10 September 2018

 

Quality Cottages uses BugFinders’ testing community to fully test their three holiday cottages websites.

Like many ecommerce organisations – Quality Cottages were struggling to understand why their potential customers weren’t converting. They were challenged with a severe lack of resource and needed to ensure their three holiday-rental websites were correctly working on all devices their visitors used.

They approached us to see how we could help and the results speak for themselves... 


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Topics: CX, cross browser testing, CRO, webtesting, websitetesting, apptesting, Mobile App Testing