Website Wars 2018 - Why average is not good enough

Posted by Dan Berry on Thursday 12 July 2018


The following blog is an excerpt from our recently released report 'Website Wars 2018 - Web & Mobile Conversion Quality Index'.

We work with hundreds of Europe’s most successful retailers, helping them to:

  • Improve online customer engagement
  • Protect their brand
  • Grow their online presence
  • Increase conversion rates

Retailers are highly sensitive to the smallest drops in sales performance and are fanatical about fixing the causes. Since 2012, we have witnessed significant drops in digital online experience quality. This can have an impact on share price, and cause distress amongst e-commerce managers.

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Topics: Conversion, Mobile, Web Testing, Featured

Costliest software bugs of 2017 & how to avoid them...

Posted by Mark Tennant on Friday 2 February 2018

The worldwide demand for online interaction doesn’t show any sign of slowing down.  Internet users, websites and applications continue to grow as more and more of us work, play and manage our lives through a digital interface.

This is great news for digital agencies – their customers are constantly looking for new ways to interact, while providing a digital experience that sets them apart from their competition.

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Topics: Featured

Seeing a decline in your mobile app installs? Here’s how to put a stop to it NOW

Posted by Dan Berry on Wednesday 20 September 2017

Next year, Apple’s infamous App Store will be 10-years-old, but it’s not been an easy decade for app developers. App installs in Europe have fallen by 38% since 2014, with a 28% decrease in opened apps. But, with smartphone traffic in Europe doubling between 2014 and 2016, why are app installs still declining?

What’s more, two-thirds of US smartphone users now don’t download any new apps in a typical month. And, if you look at the top 25 most-used apps, most are from mature companies, including Facebook, Google and Instagram.

It seems we already have all the apps we want - and we don’t want to bother installing any new ones.

The app landscape is complex and predictions differ wildly regarding its expected rise or demise. For example, the mobile apps economy is predicted to be worth $6.3 trillion by 2021 (with the 2016 global app economy worth $1.3 trillion) with m-commerce apps second only to gaming applications when it comes to download growth rate.

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Topics: Featured

Will your site and apps work on the new iPhone 8/Plus, iOS 11 and new Safari?

Posted by Rachel Wilson on Tuesday 19 September 2017

If the Apple marketing machine has done its job properly, you’ll be all too aware that the iPhone 8 & iPhone 8 Plus are now on sale. Along with these Apple device releases comes the potential challenges caused by iOS 11.

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Topics: iphone8, Featured, Crowdtesting, testing, apptesting, webtesting, ecommerce, softwaredevelopment, iOS11, safari, iphone8plus, iphone 8, iphone x, browsertesting, cross browser testing

How to create a business case to boost your web testing capability

Posted by Dan Berry on Tuesday 19 September 2017

Web testing is a “nice to have” component when it comes to your development lifecycle, right? Wrong. If you don’t get the right approach to your web testing then your business could be catastrophically affected.

You’ll lose money, customers and your brand reputation may be damaged.

Let’s look at an example. A large UK jewellery retailer failed to conduct sufficient cross browser testing and lost £30,000 per week in revenue because its customers could not purchase products online.

Another large retailer in the UK lost tens of thousands of pounds after going live without adequately testing an expensively designed new mobile site in a range of European countries.

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Topics: Featured

What does the future of web testing look like?

Posted by Dan Berry on Friday 15 September 2017

Websites and applications are changing. They’re changing in the way we use them, the devices we access them on and our user expectations have skyrocketed.

So, it’s no surprise that businesses are pulling out all the stops to make their applications are secure, stable and user-friendly. And they’re achieving this with robust web testing.

But just like the sites such tests probe, the world of web testing is changing on a monumental scale too:

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Topics: Featured

5 attributes of high-quality web testing experts

Posted by Dan Berry on Thursday 14 September 2017

Web testing is a complex discipline. Not only do you need to be technically proficient, you need to think creatively and keep pace with the changing digital landscape as new technologies and threats pop up on a daily basis.

It’s a lot to take on board.  And, as such, crowdsourced software testers bring both the quality of work and the quantity of resources required to provide you with the robust testing and coverage you need.

At BugFinders, we have a community of more than 55,000 expert software testers. Each one is an experienced professional, who possesses a very refined skill set and has demonstrated their qualifications, as well as participated in a large number of projects. And our testers have already raised more than a quarter of a million issues across thousands of tests.

So, what do we look for from our software testers? Here’s a list of the top qualities every one of our testers needs:

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Topics: Web Testing, Featured

5 web and mobile app development issues to avoid

Posted by Dan Berry on Thursday 17 August 2017

Whether you are developing a new website or mobile app or even re-platforming, web testing is a vital part of ensuring a positive customer experience. Unfortunately, many companies fail to understand the importance of web testing and end up not meeting customers growing digital expectations.

Here are five common website and mobile app development issues that you need to avoid.

Insufficient testing for browser compatibility

The first problem that web testing can help avoid is the issue of poor browser compatibility. You need to ensure that your website supports all browsers that your visitors use to access your site. You can use tools, such as Google Analytics, to get an idea of what the most popular browsers are so that you can test website compatibility.

It's also important to test less popular or niche browsers, as well as older versions of popular browsers. Not everyone will be using Firefox, Chrome or Internet Explorer, and your site needs to work consistently across as many browsers as possible to ensure you are able to reach and retain visitors to your site. If a visitor to your site experiences an issue, they are unlikely to continue using your site. If you're running an ecommerce site, this means they are very unlikely to stick around long enough to spend money.

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Topics: Web Testing, Featured