Why isn't my conversion rate increasing?

Posted by Amy Montague on Wednesday 12 December 2018

 

You’ve tried everything from SEO to A/B testing and marketing automation, but still you aren’t seeing the conversion rates you want, so you give in and settle for less. However, fear not all your conversion issues shall be fixed in this short blog post.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

The year of progressive web apps

Posted by Amy Montague on Wednesday 28 November 2018

 

Unless, you are an app developer or a google news addict, it’s likely that you won’t know what progressive web apps (PWA) are or why they were forecasted as the digital trend of 2018. So, here’s a quick rundown of what PWAs are and how they are developing in 2018 - 2019.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Which high street brands failed this Black Friday?

Posted by Amy Montague on Tuesday 27 November 2018

 

With Black Friday and Cyber Monday finally over, UK consumers are expected to have spent just under £8 billion in sales with millions of bargain hunters choosing to do their shopping online. So, what went wrong and why did some companies lose out?

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Topics: Conversions, revenue, websitetesting, Mobile App Testing, CX, blackfriday, cybermonday, uk high street

Mobile rules the world

Posted by Amy Montague on Wednesday 14 November 2018

 

Mobiles rule the world with 3.5 billion active smart phones worldwide. Take that statistic in, 3.5 billion. That’s the same number as just under half of the global population and the market has only been around for 20 or so years. Breaking this number down, 1.3 billion or 25% of the market is run by the Apple operating system with the remaining 75% being android. In fact, smartphones and tablets have dominated the technology market with a sales of 68 million during 2006 to a massive 1, 729 million per year in 2016.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

How we helped quality cottages double their conversion rate

Posted by Rachel Wilson on Monday 10 September 2018

 

Quality Cottages uses BugFinders’ testing community to fully test their three holiday cottages websites.

Like many ecommerce organisations – Quality Cottages were struggling to understand why their potential customers weren’t converting. They were challenged with a severe lack of resource and needed to ensure their three holiday-rental websites were correctly working on all devices their visitors used.

They approached us to see how we could help and the results speak for themselves... 


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Topics: CX, cross browser testing, CRO, webtesting, websitetesting, apptesting, Mobile App Testing

Why web testing your CX is so important to retain customers…

Posted by Rachel Wilson on Friday 12 January 2018

The shift to a more savvy and expectant online shopper

We all know that conversion rates are the key focus for any e-commerce site and in the increasingly competitive world of online retailing, where price comparison apps and product & pricing information is now even more readily available via the medium of mobile, the challenge of web testing customer experience and customer retention is growing substantially.

Did you know that 81% of shoppers conduct online research before making big purchases?  This is before they even visit your online shop!

Not only that, but a whopping 44% of consumers go directly to Amazon to start their product searches?

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Topics: CX, Usability Testing, UX