Don’t Stress Out: The complete guide to reducing bottlenecks when web testing

Posted by Amy Montague on Monday 26 November 2018


Pushing through a release or updating a website/application without any in-depth web testing will lead to conversion issues, and disgruntled users turning to social media to vent out their frustrations. Thus tight deadlines are set as businesses turn to inhouse testing, putting pressure on developer, QA and tester teams as they struggle to keep up,

As a business, you will likely favour in-house testing due to site familiarity and task management systems. However by increasing your developer and tester teams work load, you are missing out on coding time and are losing the competitive edge. A recent study revealed that developers spend 50% of their programming time finding and fixing bugs, and the financial cost of debugging software is £200bn annually. 

Each organisation is different, but there are three common indicators that mean your web testing needs to change: 

- Your developers are testing instead of coding and slowing down your velocity

- You hear the same excuses and deadlines are missed

- Prioritisation means that tasks struggle to move from “testing” to “done”


What is the Solution? 

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Creating a Vision

You should reach out to your users and conduct some initial user testing to highlight the issues and pain points with your website or application. Once the users perspective is included in your website development work, then your developers and testers can begin optimising your site.

Define User Stories

You cannot test with a one-line, vague user story. Instead developers and testers should be able to produce a detailed description for your user stories through backlog. You may want to introduce a template for your user stories to make sure each one is consistent and testable.

Don’t Change your Mind

Avoid interrupting your developers and testers during a test. If you desperately need to change the context of a user story or have more ideas, evaluate the cost to your teams’ productivity before making that request.

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Optimise Reporting

Implement a clear reporting strategy, where your web testing is integrated from the start. Define the depth of your tests and what should be included, for clarity across the board.

Use The Community

If you have high traffic rates and a heavy release schedule, your in-house testers will never be able to achieve the work hours required to robustly test your site under a tight deadline.

However, using a professional network of testers will allow you to find more issues in a shorter timeframe.

Adopt New Approaches

You need to continually monitor and evaluate your web testing strategies to ensure bottlenecks do not occur at all.

If more bottlenecks start appear, you will need to adapt new strategies to match the changing pace and requirements of your website or app.


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Topics: Conversions, websitetesting