Are you ready to see sales drop after re-platforming?

Posted by Amy Montague on Friday 23 November 2018


So, you’ve decided to re-platform and the changes are already underway. Most likely you have chosen an external digital agency to undergo the whole process while you wait to reap in the benefits. But is it all sunshine and rainbows at the end of it all?

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Topics: Strategy, issues, ecommerce, UX, mCommerce, security, digital trends, replatforming

Move over Black Friday, here comes singles day

Posted by Amy Montague on Wednesday 21 November 2018


2018 marked 10 years since Singles day began in China and boy did it go out with a bang. With 1 billion spent within the first 30 minutes and over £23 billion spent overall, singles day has hit both Black Friday and Cyber Monday sales out of the ball park.

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Topics: "black Friday", Conversions, revenue, websitetesting

5 Top tips to increase revenue

Posted by Amy Montague on Tuesday 20 November 2018


Your website is the online face of your brand and whether you're updating, maintaining or re-launching your site, your main focus should be to provide a secure and easy user experience. Here are 5 top tips on how to increase revenue through your website. 

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Topics: "black Friday", Conversions, revenue, websitetesting

The ultimate web testing checklist for a successful web launch

Posted by Amy Montague on Monday 19 November 2018


Every website and app launch is stressful. So we have complied a checklist to ensure your website is launch ready. 

Why? Because every small detail needs to be examined, tested, and analysed with a fine-tooth comb. Every detail counts. Whether you’re launching a new app or upgrading your website, you need a solid web testing strategy to make sure your customers love your new offering.

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Topics: testing, Website Testing, Mobile App Testing

Mobile rules the world

Posted by Amy Montague on Wednesday 14 November 2018


Mobiles rule the world with 3.5 billion active smart phones worldwide. Take that statistic in, 3.5 billion. That’s the same number as just under half of the global population and the market has only been around for 20 or so years. Breaking this number down, 1.3 billion or 25% of the market is run by the Apple operating system with the remaining 75% being android. In fact, smartphones and tablets have dominated the technology market with a sales of 68 million during 2006 to a massive 1, 729 million per year in 2016.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Is your website giving you bad publicity?

Posted by Amy Montague on Tuesday 13 November 2018


Online publicity dominates. From small boutique businesses to conglomerates, without an online presence your brand basically doesn’t exist. Online interactions provide more opportunities to build connections with customers and communicate on many different levels.

Used accordingly, the online world can propel your sales and user retention. However, if you fail to monitor and engage with your customers, things can get messy and unfortunately, your customers are starting to talk back.

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Topics: "black Friday", Conversions, revenue, websitetesting

A team of 440+ testers investigate Strawberry Soup's site issues

Posted by Amy Montague on Monday 12 November 2018

Who did we work with?

Strawberry Soup is a digital marketing agency specialising in branding, strategy and planning, website design and development and app creation. Previous clients include M&S, The Body Shop and Pearson.

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Topics: websitetesting

3 ways to avoid being blacklisted on Black Friday

Posted by Amy Montague on Tuesday 30 October 2018

As the holiday season begins, Black Friday signifies the start of the ecommerce spike. With more customers choosing to do their shopping online, website bugs and conversion issues can result in missed sales opportunities, and customers crossing out your brand on their holiday shopping list.

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Topics: "black Friday", Conversions