Thanks to the digital revolution, the way we communicate has changed, with an increasing number of people getting connected globally. There was a time where owning a phone was considered a luxury, but today there are approximately 4.917 billion mobile phone users. This doesn’t surprise us as there was 574 new devices released last year alone, 11 of these being iPhone devices and 8 of them being Sony devices. Tablets have also joined the growing list of mobile devices, with the number of tablet users expected to reach 1.43 billion by the end of 2018.
Mobile devices are offering users an increasing amount of functionality, which is reflected by the change in mobile device user’s habits. Of the total time a UK user spends on the Internet, 61% of it will be done through a mobile device. This isn't the only number that's increasing. The average monthly usage just for mobile browsing was 66 hours in August 2016. The number of total hours spent daily on mobile devices by UK adults has been steadily rising, reaching 2 hours and 57 minutes in 2017.
Gone are the days of using desktop, with mobile web usage overtaking desktop for the first time last year.
Easy Internet access from your mobile device hasn’t only affected how much time people are spending on the Internet but has also changed the way people shop online. Where desktops and laptops used to be the primary tools for online shoppers, now 51% of online sales are made using handheld devices such as tablets and mobile phones.
The challenges of mobile
There are numerous challenges you’ll have to face in the evolving mobile landscape. One problem that might affect you is the changing specifications on mobile devices. Mobile devices are being shipped with increasingly larger screens with varying resolutions, which affects the appearance of your site. This could negatively impact your website or mobile application and cause issues for your customer if your site is not compatible with their device. Another problem you might need to focus on is the load time for your mobile site. There are a number of ways you can optimise your site including ensuring your code is as lean as possible, minimizing dependency requests and reducing image file sizes.
If your mobile site is not optimised, users will most likely go elsewhere. Google has reported that 61% of mobile site users are unlikely to use your site again if they have a problem, and 40% will go to a competitor after a poor experience with your mobile site. A poorly designed mobile site can also negatively affect your overall potential growth, with 85% of users saying they would be unlikely to do business with the same company following a bad mobile experience.
In addition to this, the sheer scope of devices that need to be covered in your testing is always growing. With mobile usage now overtaking desktop, you need to be embrace the mobile revolution in your web testing. This means more than just testing the latest devices, your web testing needs to cover devices that were introduced pre-2016, that are still on sale and are still being used daily by your web visitors.This growth makes it almost impossible to thoroughly test websitees and apps using a traditional software testing approach, in-house,agency or outsourced team. To achieve testing on this scale, you need large numbers of people available to test, with access to a wide range of devices. This is the only way to achieve the neccessary coverage which creates competitive advantage.
The importance of mobile
If you weren't already convinced about the importance of mobile, research indicates that the average smartphone conversion rate is up 64% when compared to the average desktop conversion rate, and the increase in Internet enabled functionality in mobile phones means they are now responsible for more than half the world's Internet traffic. This is also reflected by yet another decline in yearly global PC sales in 2016. These trends highlight how it’s now more important than ever to have strategies for mobile and the mobile customer experience.
All these statistics show a growing mobile market, but what does that mean for you? If you fail to deliver a smooth online mobile experience you risk losing your current customers, as well as potential customers. This highlights the need to ensure your mobile platform is ready to meet the demands of the modern mobile web user, but how do you achieve this?
You can ensure a positive experience for your customer with always on web and mobile testing. A dedicated crowdsourced web testing service can provide you with the necessary resources to cover the wide range of devices, browsers, platforms and operating systems that your visitors use. Revolutionise your web testing strategy with crowdsourced web testing services.
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