Carrying out thorough web testing before – and after – launching any new website, app, or digital property is absolutely essential in today’s highly-competitive digital environment. Modern consumers expect nothing less than a smooth, glitch-free user experience; functionality, usability, and security defects can irrevocably damage your brand reputation and, worse, your sales figures. You need to prioritise web testing, and you need to make sure that your web testing strategy is absolutely bulletproof. Even one serious defect, for example, a data security issue, can jeopardise your online success in its entirety and potentially cost your organisation tens of thousands.
Here are four ways to ensure that your web testing strategy is iron-clad:
1) Muster enough manpower
One of the most common challenges companies face when it comes to web testing is rounding up enough web testers to thoroughly test every aspect of a new website or app before the launch date. Bear in mind that most in-house web testing teams are only made up of between two to six people. If you’re launching a fairly simple website, using a team of this size can work. However, if you’re launching a more complex digital property – for example, an ecommerce platform – you’re going to need more hands on deck. One of the reasons for this is that each tester can only test your website on three different devices before beginning to lose their edge due to browser blindness (and remember, there are over 24,000 different device combinations to test!). In addition, launch deadlines are notoriously tight, so getting everything done before D-Day inevitably requires some serious round-the-clock cramming.
Bulletproof your testing strategy by using on-demand or crowdsourced web testing solutions. This way, you’re able to reap the benefits of a large team without having to maintain that team in-house year-round. If you have the resources to source and manage trustworthy, high-quality independent freelance web testers, this can be a good option. The problem is that finding enough freelancers to cover all devices, browsers, and operating systems can be a tall order. Opting to go through a crowdsourced web testing organisation, however, gives you access to hundreds of expert software testers on an on-demand basis, without the logistical hassle of juggling an army of independent freelancers.
2) Focus on quality
While getting enough hands on deck is vital to carrying out comprehensive web testing before the launch of a new website or app, it’s not all about quantity. Quality assurance is of course absolutely critical to any good web testing strategy. One way to bulletproof your web testing in this regard is to steer clear of inexperienced web testers and to only use professional, highly experienced testers. The best software testers are able to really put themselves in your customer’s shoes when testing for functionality, usability, and security, pre-empting how a customer might misuse the software, for example. They’re analytical, creative, curious, and knowledgeable. They’re also skilled at prioritising tests and software issues, an invaluable skill when it comes to tackling complex projects within tight deadlines.
3) Don’t rely solely on robots
Automation testing can make your web testing more efficient, as it allows you to automate repetitive manual tasks. Automation testing is also particularly well-suited to certain aspects of web testing, such as load testing. However, it’s not a good idea to lean too heavily on automated web testing alone. One reason for this is that automation testing can’t test for things like user-friendliness, customer experience, or problems that occur in a ‘real world’ context. Bulletproof your web testing strategy by employing both automation and manual (human) tests. Apart from their ability to experience your website as a real end user or customer would, human software testers are also able to offer an invaluable level of detail on any bugs or defects found, including detailed notes and video documentation of problems encountered.
4) Hit deadlines without compromising on quality
As your website launch date looms, your internal web testing team is put under immense pressure to thoroughly test every aspect of your platform before going live. Unfortunately, when software testing is rushed, problems and defects begin to slip through the cracks. Enter the dreaded ‘push and pray’ moment. In today’s competitive digital environment, this simply isn’t an option: there’s nothing worse than releasing a defective website that leaves your customers frustrated and annoyed.
As we mentioned earlier, one of the reasons web testing falls short is because most companies simply don’t have access to the required manpower in-house. Thanks to modern technology, however, it’s now possible to instantly reach a global audience of web testers in a cost-effective manner. With on-demand web testing, hundreds of experienced, professional software testers from all over the globe can get to work testing your digital properties 24/7, across a multitude of devices, operating systems, and browsers. There’s no faster way to implement comprehensive, high-quality web testing.
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