Amy Montague

Recent Posts

Why isn't my conversion rate increasing?

Posted by Amy Montague on Wednesday 12 December 2018

 

You’ve tried everything from SEO to A/B testing and marketing automation, but still you aren’t seeing the conversion rates you want, so you give in and settle for less. However, fear not all your conversion issues shall be fixed in this short blog post.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Painless Re-Platforming: Your quick guide to a painless ecommerce re-platforming

Posted by Amy Montague on Monday 10 December 2018

 

During the next 12-18 months, a massive 3 out of 4 major businesses plan to switch content or change ecommerce platforms. So why is this change happening? To put it simply, users expect change to happen and it’s a company’s responsibility to stay on top of user expectations. As programs continue to develop, users expect more from their favoured websites and this often means trends become quickly outdated, or ahead of the curve programs become too expensive to maintain. Thus, re-platforming begins.

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Topics: Conversions, websitetesting, replatforming

Digital fortune telling for 2019

Posted by Amy Montague on Friday 7 December 2018

 

2018 has been the year of advanced technological development, as businesses begin to test out beta versions of applications and lay the ground work for 2019s trends. So, what can we expect from 2019?

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Topics: Mobile, Strategy, issues, ecommerce, UX, mCommerce, security, 2019 trends, digital trends, 2019

How does mobile optimisation give you the competitive edge?

Posted by Amy Montague on Monday 3 December 2018

 

Mobile optimisation is adapting your site's design, structure, page speed, and conversions to make it accessible across a range of devices. Doing so results in customers being able to perform conversions across a range of mobile devices, increasing your revenue and maintaining a level of communication between you and your users. In general, mobile optimisation on ecommerce sites caters largely for the millennial and generation Z audience, as they spend more time online and utilising mobile software for work and recreational tasks. Failure to optimise your website can result in high device bounce rates, abandoned carts and a loss of loyal customers as they choose to shop elsewhere for convenience. 

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Topics: Conversions, websitetesting, Mobile, Mobile App Testing

Mobile Banking Paranoia

Posted by Amy Montague on Thursday 29 November 2018

 

With more than half of us choosing to do our banking online and 90% of us preferring mobile banking apps to physical banks, the way we bank and manage our money is drastically changing.

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Topics: Mobile, Strategy, issues, security, digital trends, online banking

The year of progressive web apps

Posted by Amy Montague on Wednesday 28 November 2018

 

Unless, you are an app developer or a google news addict, it’s likely that you won’t know what progressive web apps (PWA) are or why they were forecasted as the digital trend of 2018. So, here’s a quick rundown of what PWAs are and how they are developing in 2018 - 2019.

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Topics: Conversions, revenue, websitetesting, mCommerce, Mobile, Mobile App Testing, CX

Which high street brands failed this Black Friday?

Posted by Amy Montague on Tuesday 27 November 2018

 

With Black Friday and Cyber Monday finally over, UK consumers are expected to have spent just under £8 billion in sales with millions of bargain hunters choosing to do their shopping online. So, what went wrong and why did some companies lose out?

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Topics: Conversions, revenue, websitetesting, Mobile App Testing, CX, blackfriday, cybermonday, uk high street

Don’t Stress Out: The complete guide to reducing bottlenecks when web testing

Posted by Amy Montague on Monday 26 November 2018

 

Pushing through a release or updating a website/application without any in-depth web testing will lead to conversion issues, and disgruntled users turning to social media to vent out their frustrations. Thus tight deadlines are set as businesses turn to inhouse testing, putting pressure on developer, QA and tester teams as they struggle to keep up,

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Topics: Conversions, websitetesting