How we helped quality cottages double their conversion rate

Posted by Rachel Wilson on Monday 10 September 2018

 

Quality Cottages uses BugFinders’ testing community to fully test their three holiday cottages websites.

Like many ecommerce organisations – Quality Cottages were struggling to understand why their potential customers weren’t converting. They were challenged with a severe lack of resource and needed to ensure their three holiday-rental websites were correctly working on all devices their visitors used.

They approached us to see how we could help and the results speak for themselves... 


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Topics: CRO, Mobile App Testing, apptesting, webtesting, cross browser testing, CX, websitetesting

Move your web and app testing strategy out of the dark ages

Posted by Dan Berry on Wednesday 15 August 2018

 

Many hundreds of years ago – smacking a hammer against a tablet to check its integrity, might have been enough. Since then, tablets have become slightly more complicated.

By adhering to our five web testing strategy principles, we believe you can implement a web testing strategy that is effective, thorough and fast. Helping you revolutionise your web testing strategy and take it out of the dark ages.

#1 Beware of browser blindness

#2 Don’t let testers use vanilla devices

#3 Embrace scale and speed

#4 Consider quality over quantity

#5 Conduct regular testing after launch

You are reading this blog – so I am guessing it might feature on your list – but this is a sentiment I am sure you can appreciate.

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Topics: Mobile App Testing, Website Testing, Web Testing, Strategy

6 Ways Digital Agencies Can Win and Retain Business

Posted by Gavin Everitt on Wednesday 1 August 2018

 

A crowded marketplace and clients that are increasingly sophisticated in their digital procurement habits have meant that while agencies may be as creative as ever, simply being full of good ideas and fluent in html is no longer a strong enough pitch. It is, perhaps, harder than ever for digital agencies to win and retain business.

 

What do clients really want from agencies?

They want websites that not only look great and excite the end user but that work correctly, too. At a time when mobile is outstripping desktop in terms of global internet traffic and the mobile device market is expanding at a phenomenal rate, this is easier said than done.

Here are 6 ways to convince clients that you have what it takes to create a stunning, flawless website or app.

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Topics: Software Testing, testing, apptesting, webtesting

Key Findings from our Website Wars Report

Posted by Dan Berry on Tuesday 24 July 2018

The UK's leading high-street based e-commerce companies were selected for our Website Wars 2018 report. The brands include the leading players in fashion, hardware and food retail.

Our report was painstakingly generated with the BugFinders global testing community and has a simple structure based upon 3 simple questions:

  • What critical issues are on the site or app?
    What conversion issues are on the site or app?
    What customer experience issues are on the site or app?
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Topics: Android, Mobile App Testing, UX, Website Testing

Which retail brands are struggling with website issues?

Posted by Dan Berry on Thursday 19 July 2018

 

In our recent report 'Website Wars 2018 - Web & Mobile Conversion Quality Index' we took the top 50 retail brands and checked their sites for issues, below are some of our findings – download the full report to see the whole story or take a look at the preview of the report on our SlideShare.

There were some clear winners amongst the 50 retailers we checked - proving they are aware of the importance of providing for their customers and know that happy customers = exceptional conversions.

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Topics: Conversions, Website Testing, issues

Website Wars 2018 - Why average is not good enough

Posted by Dan Berry on Thursday 12 July 2018

 

The following blog is an excerpt from our recently released report 'Website Wars 2018 - Web & Mobile Conversion Quality Index'.

We work with hundreds of Europe’s most successful retailers, helping them to:

  • Improve online customer engagement
  • Protect their brand
  • Grow their online presence
  • Increase conversion rates

Retailers are highly sensitive to the smallest drops in sales performance and are fanatical about fixing the causes. Since 2012, we have witnessed significant drops in digital online experience quality. This can have an impact on share price, and cause distress amongst e-commerce managers.

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Topics: Featured, Conversion, Mobile, Web Testing

What’s the simplest way to improve conversions?

Posted by Rachel Wilson on Tuesday 20 March 2018

Following the success of last year’s event, BugFinders will once again be exhibiting our web testing and application testing solutions at Internet Retailing Expo on the 21st and 22nd March at the NEC, Birmingham. 

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Topics: ecommerce, irx

Costliest software bugs of 2017 & how to avoid them...

Posted by Mark Tennant on Friday 2 February 2018
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Topics: Featured