Which retail brands are struggling with website issues?

Posted by Dan Berry on Thursday 19 July 2018

 

In our recent report 'Website Wars 2018 - Web & Mobile Conversion Quality Index' we took the top 50 retail brands and checked their sites for issues, below are some of our findings – download the full report to see the whole story.

There were some clear winners amongst the 50 retailers we checked - proving they are aware of the importance of providing for their customers and know that happy customers = exceptional conversions.

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Topics: Conversions, Website Testing, issues

Website Wars 2018 - Why average is not good enough

Posted by Dan Berry on Thursday 12 July 2018

 

The following blog is an excerpt from our recently released report 'Website Wars 2018 - Web & Mobile Conversion Quality Index'.

We work with hundreds of Europe’s most successful retailers, helping them to:

  • Improve online customer engagement
  • Protect their brand
  • Grow their online presence
  • Increase conversion rates

Retailers are highly sensitive to the smallest drops in sales performance and are fanatical about fixing the causes. Since 2012, we have witnessed significant drops in digital online experience quality. This can have an impact on share price, and cause distress amongst e-commerce managers.

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Topics: Featured, Conversion, Mobile, Web Testing

What’s the simplest way to improve conversions?

Posted by Rachel Wilson on Tuesday 20 March 2018

Following the success of last year’s event, BugFinders will once again be exhibiting our web testing and application testing solutions at Internet Retailing Expo on the 21st and 22nd March at the NEC, Birmingham. 

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Topics: ecommerce, irx

Costliest software bugs of 2017 & how to avoid them...

Posted by Mark Tennant on Friday 2 February 2018

Summary

  • Finding bugs early with functional testing can avoid expensive fixes in future
  • The business impact of the costliest bugs is in the £millions

Introduction

The world demand for online interaction doesn’t show signs of slowing.  Internet users, websites and applications continue to grow as more and more of us work, play and manage our lives through a digital interface.

This is great news for digital agencies – their customers are constantly looking for new ways to interact that provides a digital experience that sets them apart from their competition.

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Topics: Software Bugs, Web Testing

Why web testing your CX is so important to retain customers…

Posted by Rachel Wilson on Friday 12 January 2018

The shift to a more savvy and expectant online shopper

We all know that conversion rates are the key focus for any e-commerce site and in the increasingly competitive world of online retailing, where price comparison apps and product & pricing information is now even more readily available via the medium of mobile, the challenge of web testing customer experience and customer retention is growing substantially.

Did you know that 81% of shoppers conduct online research before making big purchases?  This is before they even visit your online shop!

Not only that, but a whopping 44% of consumers go directly to Amazon to start their product searches?

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Topics: Usability Testing, UX, CX

Do you understand your customers’ online journey?

Posted by Dan Berry on Tuesday 21 November 2017

How many times do organisations truly consider the customer journey fully, especially in the digital age where directing customers to a website for FAQ’s and key information is cheaper and quicker to update at the click of a button? 

Furthermore, how many organisations are guilty of focussing on the raft of analytics available without considering the true customer journey – which spans a progression of touchpoints across the organisation and has a clearly defined beginning and end?

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Topics: Website Testing

3 reasons why most good developers make poor testers

Posted by Dan Berry on Tuesday 21 November 2017

As your user demands escalate, it’s increasingly difficult to create robust applications that work across multiple devices, platforms, languages and use cases, especially under the ever-demanding timescales.

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Topics: Web Testing

How to hire a professional web testing army

Posted by Dan Berry on Tuesday 21 November 2017

Web testing is tough. It can all too easily get pushed to the sidelines as you try to get out a new release on time or make your latest sprint.

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Topics: Web Testing

How to make the most of your code freeze this Black Friday

Posted by Dan Berry on Tuesday 21 November 2017

A code freeze does not just prevent the introduction of new online issues, it’s also the perfect time to take stock and complete thorough web testing on your website or app. That way you can make sure there aren’t any nasty bugs or issues lurking in your code that could unexpectedly spring up and kill your conversion rates.

By implementing a code freeze, you can robustly test and optimise your systems and online presence. You can find any hidden critical issues to maximise your sales, as well as fix any longstanding issues, you can clear the to-do list and fine tune any elements that they might have put on the back burner. And that’s why a code freeze is particularly important in the run up to the busy online shopping period between Black Friday, Cyber Monday and the holiday period.

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Topics: Website Testing

What is agile web testing?

Posted by Dan Berry on Wednesday 18 October 2017

Agile methodology is everywhere. And with good reason, because this revolutionary approach to development work produces more robust systems and speedier, more adaptable project lifecycles.

The agile approach promotes a more efficient and collaborative methodology for software development and testing. Developers and testers are seen as two sides of the same production coin.

Agile development breaks down work into “sprints”, which are fundamentally incremental work sequences where, for example, you commit to do a chunk of work in a couple of weeks. Usually, a “sprint” will result in completed code that can be released. This way of working is very different from the traditional waterfall development process where releases occur quarterly or annually. In the waterfall process the test team have several weeks to test a product following a development cycle lasting several months. The whole agile process breaks down if the test team can’t test a release in days not weeks.

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Why manual web testing is irreplaceable

Posted by Dan Berry on Monday 16 October 2017

Web testing is a complex undertaking. There are many different testing services available to see how your site or app will perform. For example, you could test from your user’s perspective (usability testing) or check it works on every conceivable device, screen size and OS variation (functional testing).

You can also carry out either manual or automated web testing on each of these testing services, depending on your project requirements.

Automation testing (software testing software) repeats tests that are made up of predefined actions. In other words, your user does X and an automation test checks that Y happens every time. Such tests use an automation tool and are gaining in popularity with 56% of large businesses now conducting automation testing.

Manual tests are conducted by a human, who checks the functionality of the software much like a real user would. Again, the test may want to check that if our human user does X then Y happens - but now there’s a real person conducting the test.

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Is your website ready for Black Friday?

Posted by Dan Berry on Monday 9 October 2017

What does Black Friday mean to you and your business? This 24-hour period kicks off the Christmas buying period and represents the biggest online opportunity for you to sell on a scale you may never have seen before.

It could also represent a lost opportunity if your website or app crashes or grinds to a halt as eager shoppers flock to your online store.

The results could be catastrophic, with reputational damage and millions lost in revenue.

Don’t assume you’re immune to the effects of Black Friday as plenty of well-known brands have failed to capitalise on this unique buying window. For example, a glitch on Amazon in 2014 meant some items were on sale for a penny and a deluge of websites crashed or buckled under the pressure last year, including Dell, GAME and Currys PC World.

More than any other day of the year, your website or app needs to be free of critical bugs to maximise your conversion rates and sales. It’s such a short snapshot in time that you simply won’t have time on Black Friday to fix bugs and patch your software.

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App & Web Testing: Your Secret Weapon

Posted by Dan Berry on Wednesday 4 October 2017

Consumers are rapidly changing the way they shop. Smartphones, tablets and desktops give them 24/7 access to your online store and, with an estimated 4.92 billion global mobile users, you need to make sure your virtual doors are always open.

That’s not all. You also need to keep pace with consumer trends. It’s not enough to have a website, it needs to work across multiple devices, across a range of geographical locations and for a variety of buying scenarios.

Because consumers aren’t just using mobile devices to research and buy from your store, their behaviour and attitude towards online shopping changes depending on where they are and what they’re doing.

So, what does this mean for your brand?

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Seeing a decline in your mobile app installs? Here’s how to put a stop to it NOW

Posted by Dan Berry on Wednesday 20 September 2017

Next year, Apple’s infamous App Store will be 10-years-old, but it’s not been an easy decade for app developers. App installs in Europe have fallen by 38% since 2014, with a 28% decrease in opened apps. But, with smartphone traffic in Europe doubling between 2014 and 2016, why are app installs still declining?

What’s more, two-thirds of US smartphone users now don’t download any new apps in a typical month. And, if you look at the top 25 most-used apps, most are from mature companies, including Facebook, Google and Instagram.

It seems we already have all the apps we want - and we don’t want to bother installing any new ones.

The app landscape is complex and predictions differ wildly regarding its expected rise or demise. For example, the mobile apps economy is predicted to be worth $6.3 trillion by 2021 (with the 2016 global app economy worth $1.3 trillion) with m-commerce apps second only to gaming applications when it comes to download growth rate.

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Topics: Featured

Will your site and apps work on the new iPhone 8/Plus, iOS 11 and new Safari?

Posted by Rachel Wilson on Tuesday 19 September 2017

If the Apple marketing machine has done its job properly, you’ll be all too aware that the iPhone 8 & iPhone 8 Plus are now on sale. Along with these Apple device releases comes the potential challenges caused by iOS 11.

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Topics: Featured, Crowdtesting, iphone8, testing, browsertesting, apptesting, webtesting, ecommerce, softwaredevelopment, iOS11, safari, iphone8plus, iphone 8, iphone x, cross browser testing

How to create a business case to boost your web testing capability

Posted by Dan Berry on Tuesday 19 September 2017

Web testing is a “nice to have” component when it comes to your development lifecycle, right? Wrong. If you don’t get the right approach to your web testing then your business could be catastrophically affected.

You’ll lose money, customers and your brand reputation may be damaged.

Let’s look at an example. A large UK jewellery retailer failed to conduct sufficient cross browser testing and lost £30,000 per week in revenue because its customers could not purchase products online.

Another large retailer in the UK lost tens of thousands of pounds after going live without adequately testing an expensively designed new mobile site in a range of European countries.

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Topics: Featured

What does the future of web testing look like?

Posted by Dan Berry on Friday 15 September 2017

Websites and applications are changing. They’re changing in the way we use them, the devices we access them on and our user expectations have skyrocketed.

So, it’s no surprise that businesses are pulling out all the stops to make their applications are secure, stable and user-friendly. And they’re achieving this with robust web testing.

But just like the sites such tests probe, the world of web testing is changing on a monumental scale too:

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Topics: Featured

5 attributes of high-quality web testing experts

Posted by Dan Berry on Thursday 14 September 2017

Web testing is a complex discipline. Not only do you need to be technically proficient, you need to think creatively and keep pace with the changing digital landscape as new technologies and threats pop up on a daily basis.

It’s a lot to take on board.  And, as such, crowdsourced software testers bring both the quality of work and the quantity of resources required to provide you with the robust testing and coverage you need.

At BugFinders, we have a community of more than 55,000 expert software testers. Each one is an experienced professional, who possesses a very refined skill set and has demonstrated their qualifications, as well as participated in a large number of projects. And our testers have already raised more than a quarter of a million issues across thousands of tests.

So, what do we look for from our software testers? Here’s a list of the top qualities every one of our testers needs:

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Topics: Featured, Web Testing

The true cost of not having a solid web testing strategy 

Posted by Dan Berry on Friday 8 September 2017

It’s a sad truth, but the effects of poorly tested software are very familiar to all of us. Bugs can linger unknown for weeks, months or even years and then suddenly come to light at the worst time for you and your customers. And it’s often your customers that report these bugs because your web testing process was not robust enough to find them in the first place.

Your customers telling you about your inadequacies as an online business. It doesn’t make sense, does it?

But it’s not your fault. The world of testing moves at such an eye-wateringly fast pace it’s (almost) impossible to keep on top of every new issue that pops up on every new device or OS. Or keep up with the increasingly sophisticated methods and tools cyber criminals use to target your business in the online space.

The true cost of such testing shortcomings is well documented. Let’s look at two common bug categories and the financial implications for your business:

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5 web and mobile app development issues to avoid

Posted by Dan Berry on Thursday 17 August 2017

Whether you are developing a new website or mobile app or even re-platforming, web testing is a vital part of ensuring a positive customer experience. Unfortunately, many companies fail to understand the importance of web testing and end up not meeting customers growing digital expectations.

Here are five common website and mobile app development issues that you need to avoid.

Insufficient testing for browser compatibility

The first problem that web testing can help avoid is the issue of poor browser compatibility. You need to ensure that your website supports all browsers that your visitors use to access your site. You can use tools, such as Google Analytics, to get an idea of what the most popular browsers are so that you can test website compatibility.

It's also important to test less popular or niche browsers, as well as older versions of popular browsers. Not everyone will be using Firefox, Chrome or Internet Explorer, and your site needs to work consistently across as many browsers as possible to ensure you are able to reach and retain visitors to your site. If a visitor to your site experiences an issue, they are unlikely to continue using your site. If you're running an ecommerce site, this means they are very unlikely to stick around long enough to spend money.

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Topics: Featured, Web Testing

WTF is crowdsourced web testing?

Posted by Dan Berry on Wednesday 9 August 2017

A substandard product is one of the many reasons why you might lose a customer to a competitor. A poorly functioning mobile application or website can leave existing or potential customers with a bitter taste in their mouths, which is why it’s vital to ensure you implement thorough testing. But should you go down the traditional software testing route or utilise a crowdsourced web testing solution? What are the differences between the two?

Traditional testing is performed by a small team, made up of web testing professionals, all based in a single location using a small range of devices and operating systems. This, combined with a lack of other resources such as money and time, usually results in undiscovered issues being discovered by your web visitors. 

Crowdsourced web testing has changed the way web testing is done. Instead of relying on a single company based in one location with a limited range of devices, testing is crowdsourced to thousands of testers from different locations all over the world. These testing communities are often professionally qualified and are able to test a wide variety of projects, such as a website or mobile app. They are also capable of testing a project that's still under development or has gone live.

Now that you understand the differences between traditional testing and crowdsourced web testing, what are the benefits of crowdsourced web testing?

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Topics: Web Testing

Make sure your platform is ready for the massive mobile revolution

Posted by Dan Berry on Tuesday 8 August 2017

Thanks to the digital revolution, the way we communicate has changed, with an increasing number of people getting connected globally. There was a time where owning a phone was considered a luxury, but today there are approximately 4.917 billion mobile phone users. This doesn’t surprise us as there was 574 new devices released last year alone, 11 of these being iPhone devices and 8 of them being Sony devices. Tablets have also joined the growing list of mobile devices, with the number of tablet users expected to reach 1.43 billion by the end of 2018.

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Topics: Web Testing

Why web testing stops when a new release goes live

Posted by Richard Blundell on Wednesday 2 August 2017

Testing’s good in pre-production

A quick glance at the BugFinders blog pages will show that, as an organisation, we never stop shouting about the importance of web testing to help increase conversion rates, ensure brand loyalty and improve customer satisfaction. You’ll be pleased to hear this blog will not cover the same ground! Suffice to say, the IT teams that build and maintain the truly great websites, make sure they test their site endlessly in a pre-production environment to prevent embarrassing issues emerging in the days and weeks that follow the launch. Many of them take advantage of our intensive crowdsourced pre-release tests to uncover any critical, conversion and CX issues.

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Topics: Featured, Web Testing

How to keep customers happy in the aftermath of a re-platform

Posted by Dan Berry on Friday 28 July 2017

If done correctly, re-platforming can be a miracle cure for your website’s conversion rates and sales revenue, but this will not be an overnight success. This can be because re-platforming can often cause more issues with a site than it previously had prior to the re-platforming. In fact, research from Forrester suggests that KPIs actually take a hit after a re-platform. With 39% of companies reporting that their conversion rates were negatively impacted by re-platforming.

If your new website platform is bug ridden, slow (doesn’t load within 3 seconds as per the user's expectations) and performs badly, you’re going to send your customers running to your competition. Not to mention that this could result in a negative impact on your brand. So how should you avoid upsetting your customers when you re-platform?

Conducting comprehensive functional and usability testing on your website is crucial to keeping your customers happy during a re-platform. Analysing your website in detail to discover any critical issues that could be driving customers away and then rectify them accordingly.

Here are some of the main areas that should be covered in your functional and usability testing during a re-platform:

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Topics: Web Testing

Is web testing included in your re-platforming budget?

Posted by Dan Berry on Friday 21 July 2017

Sales in the UK online retail market are growing by 15.9% every year. A key driving force behind this growth is the mobile market, with mobile sales increasing 47% year-on-year at the end of 2016. This increase highlights the changing landscape of online retail, and how necessary it is to have a platform ready for mobile sales. If your ecommerce platform is unable to adapt to the evolving needs of the online retail space, you’ll need to re-examine your offerings and goals to find a solution.

One answer to this problem is re-platforming, but this can be a difficult process, especially when the business may have spent hundreds of thousands securing search engine positions, refining their AdWords PPC strategies, developing long term content marketing strategies and refining the customer experience at transaction stage. Before you dive in, you might ask yourself if it’s better to fix your current ecommerce platform, or whether the money for re-platforming could have a better ROI elsewhere. Questions like this are necessary, as it’s important to identify whether re-platforming is an effective strategy for your organisation. If you do choose to go ahead with re-platforming, any associated costs should be viewed as an investment to help achieve the company’s goals.       

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Topics: Web Testing

Re-platforming? 5 ways web testing can prevent a fall in revenues

Posted by Richard Blundell on Thursday 20 July 2017

Over the last few weeks, BugFinders have been contacted by two different leading e-commerce retailers who were both experiencing the same problem. In simple terms, both businesses had recently re-platformed and both had experienced an uncomfortable fall in e-commerce revenues from mobile platforms since launch.

BugFinders responded by launching immediate SOS crowd sourced tests on each site and thankfully, we were able to uncover the issues within just a few days. Hundreds of thousands of pounds in sales have now been saved. So, what can organisations who are thinking of or have started re-platforming do to make sure this doesn’t happen to them?

In previous blog posts, we’ve highlighted how conducting better web testing strategies can significantly improve customer loyalty and protect vital revenue streams. The same issues apply to re-platforming; so here are five testing strategies that can help eliminate lost sales and help you retain brand loyalty post re-platforming.

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Topics: Web Testing

4 re-platforming nightmares to avoid with web testing

Posted by Dan Berry on Thursday 13 July 2017

Few things strike as much fear into the heart of a technical or business stakeholder as the prospect of re-platforming. You might be concerned about losing traffic and revenue or about visibility that the launch will have right to the top of your organisation. But the fact is, moving your website site over to an improved platform has undeniable benefits for traffic, operational efficiency, conversion rates and sales.

But replatforming doesn’t need to be a nightmare. One of the best ways to safeguard the success of the process is thorough rigorous and comprehensive web testing. Here are four ways testing can take the stress out of replatforming.

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Topics: Web Testing

Meet the web testing crowd

Posted by Luke Edwards on Wednesday 28 June 2017

If you are reading this the odds are that you are familiar with the fact that we have north of 55,000 testers in our Community. It is a large figure and you would be forgiven for not seeing anything past the scale of the number!

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Topics: Web Testing

The digital agency challenge

Posted by Mark Tennant on Wednesday 28 June 2017

Delivering High Quality Projects when competing against an ever-expanding digital landscape

It’s an amazing time to be a digital agency.  There is a huge opportunity for agencies, as many of their customers are striving to present the best digital experience to their own customers. Added to that, the percentage of the population consuming content from the internet also continues to grow. Data from the Office of National Statistics show that by 2018, 95% of UK adults will be internet users. 

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5 reasons to re-think your web testing budget

Posted by Dan Berry on Wednesday 28 June 2017

According to the World Quality Report 2016-2017, investments from global IT budgets in software testing and quality assurance (QA) had dropped by 4% since 2015. Unfortunately, manual web testing is often one of the first areas to experience a change in budget allocation. Brands and companies today are investing their web testing budget differently, often in test automation. But is jeopardising the overall effectiveness of your web testing? If you’re considering allocating most of your web testing and QA budget elsewhere, we’ve got five reasons you might want to think twice.

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Topics: Web Testing