2018’s seasonal sales failed to hit their forecasted targets as consumer concerns coupled with unsatisfactory online experiences led to an underwhelming year for many retail businesses.
Data breaches have steadily risen since January 2017, with almost 90% of ecommerce logins coming from hackers using stolen data. Many of these breaches have occurred due to holes in payment methods, which could have easily been prevented.
Web testing is at the bottom of all ecommerce managers and head of developments lists. Most of the time we just want to ignore complexities and just see the benefits. So here we are, as told by our customers, 5 of the biggest benefits of web testing:
Within the last 50 years, the way we work and play has dramatically changed, and this is exceptionally true for the travel industry. From hotel deals and flights to once in a life time excursions, every single part of the travel industry is evolving. For travel managers and directors sticking their heads in the sand, hoping it will go away, time is ticking till their brand will eventually disappear.
During 2018, 75% of shoppers abandoned their shopping carts with 52.3% of all abandonments happening on mobile devices. But why are your customers so willing to abandon their carts?
From dawn till dusk we are consistently attached to the internet and always finding new ways to integrate digital platforms and functionalities into our lives. But with so much happening all the time, what are your ecommerce users actually doing online?
As a testing company that relies entirely on the brilliance of humans, it may surprise you to hear us say this, but we will anyway: human beings are not naturally suited to software testing.
UK consumer habits are changing. With 1 in 3 purchases done on mobile, the ecommerce wave continues to grow and businesses are expected to keep up or face extinction. For brands looking to take over the digital world or develop their digital performance, a long-term ecommerce strategy will ensure continuous growth.