Whether you are developing a new website or mobile app or even re-platforming, web testing is a vital part of ensuring a positive customer experience. Unfortunately, many companies fail to understand the importance of web testing and end up not meeting customers growing digital expectations.
Here are five common website and mobile app development issues that you need to avoid.
Insufficient testing for browser compatibility
The first problem that web testing can help avoid is the issue of poor browser compatibility. You need to ensure that your website supports all browsers that your visitors use to access your site. You can use tools, such as Google Analytics, to get an idea of what the most popular browsers are so that you can test website compatibility.
It's also important to test less popular or niche browsers, as well as older versions of popular browsers. Not everyone will be using Firefox, Chrome or Internet Explorer, and your site needs to work consistently across as many browsers as possible to ensure you are able to reach and retain visitors to your site. If a visitor to your site experiences an issue, they are unlikely to continue using your site. If you're running an ecommerce site, this means they are very unlikely to stick around long enough to spend money.