As the world becomes increasingly connected and technology develops, crafting a website which caters to a worldwide audience can feel like an impossible task. Localisation, usability and accessibility are often regarded as ‘additional’ website aspects which burn up time and revenue. However, I’m determined to change the way you view these basic website building blocks, if you want to substantially increase revenue and ROI.
In an ideal world every visitor to your website would either buy a product or provide personal information to then be used for marketing purposes. However, in the real-world this is never the case and abandonment rates stay high across all industries.
For growing brands wanting to expand past their native boarders and brand giants looking to develop and create immersive experiences for their worldwide audience, localisation is the term on everyone’s tongue.
Your website is set to launch within a few weeks and as the days count down excitement builds within your business. Just one more thing to do, make sure everything works.
2018’s seasonal sales failed to hit their forecasted targets as consumer concerns coupled with unsatisfactory online experiences led to an underwhelming year for many retail businesses.
Data breaches have steadily risen since January 2017, with almost 90% of ecommerce logins coming from hackers using stolen data. Many of these breaches have occurred due to holes in payment methods, which could have easily been prevented.
Web testing is at the bottom of all ecommerce managers and head of developments lists. Most of the time we just want to ignore complexities and just see the benefits. So here we are, as told by our customers, 5 of the biggest benefits of web testing: