Move your web and app testing strategy out of the dark ages

Posted by Dan Berry on Wednesday 15 August 2018

 

Many hundreds of years ago – smacking a hammer against a tablet to check its integrity, might have been enough. Since then, tablets have become slightly more complicated.

By adhering to our five web testing strategy principles, we believe you can implement a web testing strategy that is effective, thorough and fast. Helping you revolutionise your web testing strategy and take it out of the dark ages.

#1 Beware of browser blindness

#2 Don’t let testers use vanilla devices

#3 Embrace scale and speed

#4 Consider quality over quantity

#5 Conduct regular testing after launch

You are reading this blog – so I am guessing it might feature on your list – but this is a sentiment I am sure you can appreciate.

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Topics: Mobile App Testing, Website Testing, Web Testing, Strategy

6 Ways Digital Agencies Can Win and Retain Business

Posted by Gavin Everitt on Wednesday 1 August 2018

 

A crowded marketplace and clients that are increasingly sophisticated in their digital procurement habits have meant that while agencies may be as creative as ever, simply being full of good ideas and fluent in html is no longer a strong enough pitch. It is, perhaps, harder than ever for digital agencies to win and retain business.

 

What do clients really want from agencies?

They want websites that not only look great and excite the end user but that work correctly, too. At a time when mobile is outstripping desktop in terms of global internet traffic and the mobile device market is expanding at a phenomenal rate, this is easier said than done.

Here are 6 ways to convince clients that you have what it takes to create a stunning, flawless website or app.

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Topics: Software Testing, testing, apptesting, webtesting

Key Findings from our Website Wars Report

Posted by Dan Berry on Tuesday 24 July 2018

The UK's leading high-street based e-commerce companies were selected for our Website Wars 2018 report. The brands include the leading players in fashion, hardware and food retail.

Our report was painstakingly generated with the BugFinders global testing community and has a simple structure based upon 3 simple questions:

  • What critical issues are on the site or app?
    What conversion issues are on the site or app?
    What customer experience issues are on the site or app?
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Topics: Android, Mobile App Testing, UX, Website Testing

Which retail brands are struggling with website issues?

Posted by Dan Berry on Thursday 19 July 2018

 

In our recent report 'Website Wars 2018 - Web & Mobile Conversion Quality Index' we took the top 50 retail brands and checked their sites for issues, below are some of our findings – download the full report to see the whole story or take a look at the preview of the report on our SlideShare.

There were some clear winners amongst the 50 retailers we checked - proving they are aware of the importance of providing for their customers and know that happy customers = exceptional conversions.

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Topics: Conversions, Website Testing, issues

Costliest software bugs of 2018 & how to avoid them...

Posted by Dan Berry on Wednesday 18 July 2018

Summary

  • Finding bugs early with functional testing can avoid expensive fixes in future
  • The business impact of the costliest bugs is in the £millions

Introduction

The world demand for online interaction doesn’t show signs of slowing.  Internet users, websites and applications continue to grow as more and more of us work, play and manage our lives through a digital interface.

This is great news for digital agencies – their customers are constantly looking for new ways to interact that provides a digital experience that sets them apart from their competition.

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Topics: Software Bugs, Web Testing

Website Wars 2018 - Why average is not good enough

Posted by Dan Berry on Thursday 12 July 2018

 

The following blog is an excerpt from our recently released report 'Website Wars 2018 - Web & Mobile Conversion Quality Index'.

We work with hundreds of Europe’s most successful retailers, helping them to:

  • Improve online customer engagement
  • Protect their brand
  • Grow their online presence
  • Increase conversion rates

Retailers are highly sensitive to the smallest drops in sales performance and are fanatical about fixing the causes. Since 2012, we have witnessed significant drops in digital online experience quality. This can have an impact on share price, and cause distress amongst e-commerce managers.

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Topics: Featured, Conversion, Mobile, Web Testing

What’s the simplest way to improve conversions?

Posted by Rachel Wilson on Tuesday 20 March 2018

Following the success of last year’s event, BugFinders will once again be exhibiting our web testing and application testing solutions at Internet Retailing Expo on the 21st and 22nd March at the NEC, Birmingham. 

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Topics: ecommerce, irx

Why web testing your CX is so important to retain customers…

Posted by Rachel Wilson on Friday 12 January 2018

The shift to a more savvy and expectant online shopper

We all know that conversion rates are the key focus for any e-commerce site and in the increasingly competitive world of online retailing, where price comparison apps and product & pricing information is now even more readily available via the medium of mobile, the challenge of web testing customer experience and customer retention is growing substantially.

Did you know that 81% of shoppers conduct online research before making big purchases?  This is before they even visit your online shop!

Not only that, but a whopping 44% of consumers go directly to Amazon to start their product searches?

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Topics: Usability Testing, UX, CX