Can you ever have too many agencies?

Posted by Amy Montague on Monday 28 January 2019

 

Sound familiar? 

More often than not, companies tell us time and time again that they already have a third party agency who deals with all aspects surrounding QA, testing and other similar fields, and therefore don't need anymore help. However, this simply isn't true. In an ideal world your conversions would be continuously increasing, your users would be performing perfect user journeys, your bounce rates would be under 20% and the bugs we find everyday on these business critical websites wouldn't exist. 
Regardless of which stage your website is in, from production to launch, web testing will provide your site with a personalised service covering localisation, functionality, usability and more.
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Topics: Strategy, issues, ecommerce, UX, Conversions, ecommerce growth, 2019 trends, accessibility, roi

Are you ignoring 13 million users online?

Posted by Amy Montague on Friday 25 January 2019

 

As the world becomes increasingly connected and technology develops, crafting a website which caters to a worldwide audience can feel like an impossible task. Localisation, usability and accessibility are often regarded as ‘additional’ website aspects which burn up time and revenue. However, I’m determined to change the way you view these basic website building blocks, if you want to substantially increase revenue and ROI.   

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Topics: Strategy, issues, ecommerce, UX, Conversions, ecommerce growth, 2019 trends, accessibility, roi

Why aren't your customers converting?

Posted by Amy Montague on Wednesday 23 January 2019

 

In an ideal world every visitor to your website would either buy a product or provide personal information to then be used for marketing purposes. However, in the real-world this is never the case and abandonment rates stay high across all industries.

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Topics: Strategy, issues, ecommerce, UX, worldwide, Retail & eCommerce, online customers, uk high street

3 ways to ensure global website dominance

Posted by Amy Montague on Monday 21 January 2019

 

For growing brands wanting to expand past their native boarders and brand giants looking to develop and create immersive experiences for their worldwide audience, localisation is the term on everyone’s tongue.

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Topics: Strategy, issues, ecommerce, UX, worldwide, Localisation Testing, localisation

Are you launching a new site?

Posted by Amy Montague on Friday 18 January 2019

 

Your website is set to launch within a few weeks and as the days count down excitement builds within your business. Just one more thing to do, make sure everything works.  

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Topics: Conversions, revenue, websitetesting, Mobile, CX, Retail & eCommerce, ecommerce, Case Studies

How to rise from the ashes of 2018's sales fall

Posted by Amy Montague on Tuesday 15 January 2019

 

2018’s seasonal sales failed to hit their forecasted targets as consumer concerns coupled with unsatisfactory online experiences led to an underwhelming year for many retail businesses.

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Topics: Strategy, issues, ecommerce, UX, security, Conversions, ecommerce growth, uk high street, 2019 trends

You've been hacked

Posted by Amy Montague on Thursday 10 January 2019

 

Data breaches have steadily risen since January 2017, with almost 90% of ecommerce logins coming from hackers using stolen data. Many of these breaches have occurred due to holes in payment methods, which could have easily been prevented.

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Topics: Mobile, Strategy, issues, ecommerce, UX, security

A customer view: The truth about web testing

Posted by Amy Montague on Tuesday 8 January 2019

 

Web testing is at the bottom of all ecommerce managers and head of developments lists. Most of the time we just want to ignore complexities and just see the benefits. So here we are, as told by our customers, 5 of the biggest benefits of web testing:

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Topics: Web Testing, revenue, abandonment rates, uk high street, Device Coverage, Software Development, Mobile